What Defines A Grooming Spa?
Presented On Saturday & Sunday – Included With Package A, B & D

Today’s savvy pet owners demand much more “humanized” pet care. They have intensified the roles of their pets into hairy children. Designer collars, organic foods, and pet strollers have permeated the pet care provider’s world. Bottled water, doggie cams, and gourmet treats...where does it end? Well, it doesn’t. Luxury pet care is here to stay.

Grooming salons offering pampered, high-end care (Spas) are becoming a growing standard. Boarding kennels have become “Pet Resorts” and, for those facilities offering grooming, the likely new moniker is “Grooming Spa.” While this is a great marketing tactic, it is important to understand that there are fundamental differences between a “Grooming Salon” and a “Grooming Spa”.

Shannon will share her expertise and trade secrets, teaching you such things as:

	•	Successfully transitioning your grooming salon into a “Grooming Spa”
	•	Potentially doubling your income with your existing clientele
	•	How to promote high-end/luxury pet products and services
	•	How to establish inviting and money making spa services
	•	Developing “Spa Packages” that target your all of your customer price levels
	•	Effectively marketing your spa services to new and existing clients

Presented On Saturday & Sunday – Included With Package A, B & D