The Importance Of A Web Presence
Presented On Saturday & Sunday – Included With Package A, B & D

Typically, there are two types of small business owners: Mr. Old School, who openly and proudly defies technology (his “mobile” phone is the size of a shoebox, and he still can’t program his VCR), and Mr. Gadget, who has truly embraced technology by clinging to his Blackberry®, regularly throwing around terms like Wi-Fi and MP3 with ease.

The “Gadget” people realize the unwritten rule of a successful business is having a website. Most have hired someone to put a simple, easy-to-understand site on the internet to create the necessary web presence. But in reality, this second group is just as technologically crippled as Mr. Old School. Why? Because they subscribe to the notion that a website is simply an on-line billboard; once it is completed and up on the net, then the project is finished. That is certainly not the case. You need to know the proper “how’s” and “whys” in order to have a truly successful web presence.

Shannon will present vital and essential successful web information, such as:

	•	Hiring the perfect employee by contacting a competent web designer
	•	Turning your website into an informative marketing tool for potential clients
	•	Creating a “marketing hook” that will motivate clients to click-through your entire site
	•	Determining a starting budget for establishing a professional website
	•	Motivating your clients to make repeated visits to your website
	•	Spotlighting your staff, services and customers
	•	Saving paper and time by offering your brochures, key information and forms online

Presented On Saturday & Sunday – Included With Package A, B & D